Emma, The Busy Mom
Age: 34
Occupation: Marketing Manager (Full-time)
Family: Two kids (ages 7 and 9)
The needs
Reliable carpool options for school drop-offs and extracurricular activities.
A platform that ensures safety and trustworthiness for her children.
Scheduling features that accommodate her variable work hours.
The challenges
Struggles to juggle work meetings and morning drop-offs.
Concerns about trusting other parents for carpooling.
The goals
Save time while ensuring her kids reach their destinations safely.
Build a trusted community of parents she can rely on.